Structure & growth

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In a knowledge economy, IP is essential for commercial success

Glasshouse Advisory is a unique business focused on connecting clients to diverse thinking and a fresh perspective on IP.

The management of intellectual property is an area of ever increasing importance to businesses in the local and global economy. 

Our agile and flexible approach is built on a deep understanding of IP which enables better commercial outcomes through improved strategic alignment, improved funding opportunities and improved management processes that delivers world class insight, value and competitive advantage.

As part of Xenith IP Group, our deep experience and technical rigour helps businesses to better grasp and leverage their intellectual property.

Mark Bisset, Executive General Manager

Part of Xenith IP Group

Xenith IP Group, one of Australia’s largest IP services groups, through its member firms provides industry-leading depth in traditional IP services in conjunction with a uniquely comprehensive suite of complementary advisory services along the innovation pathway.

With an agile approach and flexible structure, we focus on bringing the best people, systems and thinking seamlessly together, to deliver world class services, leveraging opportunity for our clients from their technologies, brands and intangible assets. We think more broadly, more deeply and more holistically about innovation and IP, to maximise value and competitive advantage for our clients.

Glasshouse Advisory Pty Ltd (ACN 078 085 579) (Glasshouse) is a private company and wholly owned subsidiary of Xenith IP Group Limited (ACN 607 873 209), an Australian public company. Other companies owned by Xenith IP Group Limited include Griffith Hack Pty Ltd and Griffith Hack Lawyers Pty Ltd (Griffith Hack), Shelston IP Pty Ltd and Shelston IP Lawyers Pty Ltd (Shelston IP), Watermark Intellectual Property Pty Ltd and Watermark Intellectual Property Lawyers Pty Ltd (Watermark).

All of the registered Australian patent and trade mark attorneys and attorney firms within Xenith IP Group are bound by the Code of Conduct for Trans-Tasman Patent and Trade Marks Attorneys 2018 (Code of Conduct). Similarly, all of the Australian legal practitioners and law firms within Xenith IP Group are bound by the relevant Solicitors’ Conduct Rules.

For the purposes of the Code of Conduct Glasshouse, Griffith Hack, Shelston IP and Watermark operate independently in the provision of attorney and ancillary professional services.

In particular, rigorous security and data protection protocols are firmly in place to ensure that all confidential, financial, and commercially sensitive information pertaining to clients of Glasshouse Advisory is strictly contained and is not accessible by any other IP firm in the group. This avoids the potential for any conflict of interest arising in relation to clients served by different entities in the group.

The enlarged resources of Xenith IP Group enable us to invest in attracting, retaining and developing the best and brightest talent in the industry, ultimately for the benefit of our clients. We are also investing in the most advanced systems, processes, and technology platforms to ensure clients derive unparalleled value from increasingly efficient and effective service delivery, across a comprehensive spectrum of traditional IP, legal, and complementary new services. These include services such as IP valuation and commercialisation, IP searching and analytics, IP strategy and innovation incentives now delivered in collaboration with Glasshouse Advisory.

At the same time, the regulatory environment for public companies ensures unprecedented levels of rigour in terms of corporate governance, strategic focus, risk management, transparency and accountability, with which many of our clients operating in the same environment will be familiar.

These developments allow us to continue to provide the highest levels of service, professionalism and independent advice within a more flexible, dynamic and progressive structure, bringing significant benefits to our clients and our people.

Further information about Xenith IP Group and its subsidiaries is available at

Xenith IP Group Logo

Our approach

Our services are complementary to traditional consulting firms and to patents, trade marks and IP law.

The specialist nature of our firm allows us to work independently and in partnership with other professional services firms. We often partner with other firms to ensure our clients benefit from a deep range of experts in order to drive greater value from their IP.

It’s through our multi-disciplinary approach that we add value beyond traditional IP services.

Together, we offer complete end to end support across the innovation pathway, to maximise value and competitive advantage for our clients.