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The use of IP in innovation and complementary intellectual asset advisory services Thursday 26 Jul 2018

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Glasshouse Advisory and Shelston IP experts discuss the use of IP in innovation and a summary of the four stages of innovation

In a recent article, we outlined the role of IP in the innovation process. In particular, we noted that the innovation process can be conveniently described as having 4 main stages, namely:

  • conception of innovative ideas,
  • the research and development (R&D) stage,
  • commercialisation of products or services, and
  • the marketing of those products or services.

The process may also include iterative aspects and is often cyclical in order to continually produce new product and service offerings to the market (the so-called “cycle of innovation”).

We noted that the involvement of an IP professional is critical at each stage of the innovation process, for example to provide advice on: legal (confidentiality) agreements, prior art searching and analysis (patentability, freedom to operate, competitor and landscape mapping), trade mark and design registrations, patent strategy (including advice on when a trade secret vs patent protection is appropriate), and enforcement matters.

Read the full article here

The role of IP in innovation article first appeared on Shelston IP's website on 7 June 2018.


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